About the project
I developed a complete illustration language for Harel Insurance's website, creating an extensive library of original illustrations covering health, life, financial, accident, mortgage insurance, and more.
The challenge was to create an inclusive visual world that speaks to all audiences, making even sensitive topics like death and loss feel approachable through relatable characters, everyday moments, and thoughtful visual storytelling.
Design Focus
Illustration
UI design
Year
2025
Each character was designed to represent different people, lifestyles, and everyday moments, bringing warmth and personality to the brand's visual language.
Meet the characters
One Car, Endless Possibilities
One simple car, countless stories. By adapting the same illustration to different scenarios, I created playful, relatable visuals that communicate various insurance concepts while maintaining a consistent visual identity.
Every Insurance Has a Story
Each insurance category comes with its own everyday actions, benefits, and unique situations.
I developed a visual concept for each one, turning complex information into relatable illustrations that tell a story. From practical moments to playful details, every illustration was designed to make insurance feel simpler, more engaging, and human.
Car Insurance for Travelers to Sinai & Jordan
Main Illustration
Third-Party Bodily Injury Coverage
Third-Party Property Damage Coverage
Vehicle Damage or Total Loss Coverage
Roadside Assistance
Add a Temporary Driver
File a Claim
How to Join
Fine Art Collector's Insurance
Main Illustration
Call Now: *2735
Check Claim Status
Update Personal Details
My Home Insurance
Fine Art & Collectibles Insurance
File a Claim
Claim Submitted Successfully
A Playful Twist on Insurance
A little wordplay goes a long way! Inspired by the Hebrew word “Gemel,” meaning both “camel” and a type of savings fund, I turned a financial concept into a playful series of camel illustrations, adding humor and personality to the world of insurance.
Email Marketing Banners
Some of my favorite illustrations, inspired by insurance claims you’d probably rather avoid
From Illustrations to Real-Life Applications
Don't ask how the car flipped,
Ask if it's insured for that
